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Case study: sequencing a 15-store US rollout for Mavi Jeans

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Case study: sequencing a 15-store US rollout for Mavi Jeans

NOOT Editorial · April 1, 2026 · 5 min read

A national rollout is not fifteen projects. It is one program with fifteen delivery dates, and the discipline is in the calendar, not the drawings.

One brand standard, three landlords

Simon, Macerich and Tanger each publish their own tenant criteria. Reconciling them against a single brand standard — before design development — is what kept the fixture package identical across every store.

Live coordination between the field team and the brand's opening committee.
Live coordination between the field team and the brand's opening committee.

Note

Open the store that is ready. Never move the ready store to match the late one.

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